International Journal of Instructional Cases (IJIC)


The case of Malibu Boats Inc – diversification and acquisitions

Written by Brett S. Opall PhD at the University of Wisconsin Eau-Claire, our latest concise case looks at Malibu Boats Inc, a leading global manufacturer of recreational boats, and how they diversified by following an aggressive acquisition strategy. The case provides an opportunity to help students explore diversification through acquisition and the role vertical integration can play in building competitive advantage. Topics include horizontal integration strategy, diversification strategy, acquisitions, frameworks to evaluate diversification, and vertical integration strategy. These topics are viewed in the context of economic uncertainty.

Aimed at undergraduate classes, and accompanied by a comprehensive teaching note that includes a range of suggested teaching methodologies, this IJIC case is available now.

Read the abstract at

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