International Journal of Instructional Cases (IJIC)

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Current

International Journal of Instructional Cases

2025

Volume 9

Authors

Jianan Wang ,Normah Binti Mustaffa ,Maizatul Haizan Binti Mahbob

This study explores the role of visual communication in packaging design and its effect on consumer purchasing behaviour, with a particular emphasis on China's food and beverage sector. It specifically examines how cultural symbols, the psychological impact of colour, and the strategic placement ...

International Journal of Instructional Cases

2025

Volume 9

Authors

Ruoya Li ,Husaina Banu Kenayathulla ,Kazi Enamul Hoque

The present study introduces a conceptual framework illustrating how deans’ leadership can influence students’ educational outcomes within vocational education by leveraging the collective efficacy of lecturers. Rooted in social cognitive theory, this framework underscores the pivotal role of...

International Journal of Instructional Cases

2025

Volume 9

Authors

Haonan Sun ,Hamedi Mohd Adnan

This research explores the relationship between information encountering and impulsive purchase behaviour on Douyin, a leading short-video platform in China. By integrating the information encountering framework with the Stimulus-Organism-Response (S-O-R) model, this research aims to examine how ...

International Journal of Instructional Cases

2025

Volume 9

Authors

Yan Wang ,Nabilah Abdullah ,Badrul Isa ,Mingyu Wu

This study explores the determinants affecting the efficacy of modern apprenticeship programmes within small and medium-sized enterprises (SMEs) operating in the finance and commerce sectors of Zhejiang Province, China. Adopting a mixed-methods design, the research comprised a survey of 238 enter...

International Journal of Instructional Cases

2025

Volume 9

Authors

Shaochen Li ,Rusmadiah Bin Anwar ,Verly Veto Vermol ,Qingqing Li

Traditional patterns have become a prominent decorative feature within China’s “National Design Trends,” drawing considerable consumer interest. As a distinctive design movement, these trends embody the fusion of traditional cultural elements with contemporary consumer demands. Design trend...

International Journal of Instructional Cases

2025

Volume 9

Authors

Thittarat Pimpaporn ,Nuanluk Sangperm

This study explores the influence of an open organisational culture and work-life balance on job performance, with a particular focus on the mediating role of work happiness among Generation Z employees. Data were collected from a convenience sample of 200 participants, and the hypotheses were te...