International Journal of Instructional Cases (IJIC)


Team from Rajiv Gandhi Institute of Petroleum Technology publish concise case

Congratulations to authors Sanjay Kumar Kar, Rohit Bansal, and Saroj Mishra, faculty at the Rajiv Gandhi Institute of Petroleum Technology, Jais, India, on the publication of their new concise case, Variation in Brand Valuation: Indian IT Services Brands

The case offers a basis for discussion on techniques, purposes, benefits, and methods of brand valuation. Protagonist Sanah is tasked with developing strategies to improve the brand value rankings of Indian IT Services brands.

This short case provides a basis for class discussion on brand valuation for multiple purposes:
• Managing brand and leveraging brand value
• Role of brand valuation in expanding business
• Setting rates for brand licensing

The case is accompanied by a rich range of ancillary materials for instructors. 

Read the abstract for the concise case at

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