This study explores the role of visual communication in packaging design and its effect on consumer purchasing behaviour, with a particular emphasis on China's food and beverage sector. It specifically examines how cultural symbols, the psychological impact of colour, and the strategic placement ...

The present study introduces a conceptual framework illustrating how deans’ leadership can influence students’ educational outcomes within vocational education by leveraging the collective efficacy of lecturers. Rooted in social cognitive theory, this framework underscores the pivotal role of...

This research explores the relationship between information encountering and impulsive purchase behaviour on Douyin, a leading short-video platform in China. By integrating the information encountering framework with the Stimulus-Organism-Response (S-O-R) model, this research aims to examine how ...

This study explores the determinants affecting the efficacy of modern apprenticeship programmes within small and medium-sized enterprises (SMEs) operating in the finance and commerce sectors of Zhejiang Province, China. Adopting a mixed-methods design, the research comprised a survey of 238 enter...

Traditional patterns have become a prominent decorative feature within China’s “National Design Trends,” drawing considerable consumer interest. As a distinctive design movement, these trends embody the fusion of traditional cultural elements with contemporary consumer demands. Design trend...

This study explores the influence of an open organisational culture and work-life balance on job performance, with a particular focus on the mediating role of work happiness among Generation Z employees. Data were collected from a convenience sample of 200 participants, and the hypotheses were te...

Green purchasing represents an economic consumption model aimed at fostering a resource-efficient and environmentally sustainable society. It seeks to address green development challenges at their root, integrating green growth elements within a sustainable and ecologically balanced economic fram...

Sustainability has increasingly become a focal point across various research domains, particularly within emerging industries. Among these, the biopharmaceutical sector holds a significant position in the evolving Chinese economic landscape. The substantial potential of this field, and its alignm...