ISSN: 2399-830X
International Journal of
Instructional Cases
International Journal of instructional Cases
ISSN: 2399-830X
ISSN: 2399-830X
International Journal of Instructional Cases
2025
Volume 9
Authors
Jianan Wang ,Normah Binti Mustaffa ,Maizatul Haizan Binti Mahbob
This study explores the role of visual communication in packaging design and its effect on consumer purchasing behaviour, with a particular emphasis on China's food and beverage sector. It specifically examines how cultural symbols, the psychological impact of colour, and the strategic placement ...
International Journal of Instructional Cases
2025
Volume 9
Authors
Ruoya Li ,Husaina Banu Kenayathulla ,Kazi Enamul Hoque
The present study introduces a conceptual framework illustrating how deans’ leadership can influence students’ educational outcomes within vocational education by leveraging the collective efficacy of lecturers. Rooted in social cognitive theory, this framework underscores the pivotal role of...
International Journal of Instructional Cases
2025
Volume 9
Authors
Haonan Sun ,Hamedi Mohd Adnan
This research explores the relationship between information encountering and impulsive purchase behaviour on Douyin, a leading short-video platform in China. By integrating the information encountering framework with the Stimulus-Organism-Response (S-O-R) model, this research aims to examine how ...
International Journal of Instructional Cases
2025
Volume 9
Authors
Yan Wang ,Nabilah Abdullah ,Badrul Isa ,Mingyu Wu
This study explores the determinants affecting the efficacy of modern apprenticeship programmes within small and medium-sized enterprises (SMEs) operating in the finance and commerce sectors of Zhejiang Province, China. Adopting a mixed-methods design, the research comprised a survey of 238 enter...
International Journal of Instructional Cases
2025
Volume 9
Authors
Shaochen Li ,Rusmadiah Bin Anwar ,Verly Veto Vermol ,Qingqing Li
Traditional patterns have become a prominent decorative feature within China’s “National Design Trends,” drawing considerable consumer interest. As a distinctive design movement, these trends embody the fusion of traditional cultural elements with contemporary consumer demands. Design trend...
International Journal of Instructional Cases
2025
Volume 9
Authors
Thittarat Pimpaporn ,Nuanluk Sangperm
This study explores the influence of an open organisational culture and work-life balance on job performance, with a particular focus on the mediating role of work happiness among Generation Z employees. Data were collected from a convenience sample of 200 participants, and the hypotheses were te...