This study explores the role of visual communication in packaging design and its effect on consumer purchasing behaviour, with a particular emphasis on China's food and beverage sector. It specifically examines how cultural symbols, the psychological impact of colour, and the strategic placement ...

The present study introduces a conceptual framework illustrating how deans’ leadership can influence students’ educational outcomes within vocational education by leveraging the collective efficacy of lecturers. Rooted in social cognitive theory, this framework underscores the pivotal role of...