Online Reputation Management: A Shark Tale from Instagram
Keywords:
Social media, cybervetting, online reputation management, personal branding, online reputation repairAbstract
Patrick Scott, an impetuous college student, caught a live shark with his bare hands while his friend recorded the feat. He decided to post the video of his antics on his personal Instagram account to impress friends and followers. In the digital age, content spread quickly through the power of social networking. Scott’s shark video went viral within a day and received mixed reactions. He worried that the video would be perceived negatively by potential employers.