Allergic to Change

Abstract

GHMC was struggling with challenges which included increased costs, decreased resources, and a very competitive market. Mr. Bob Dawson, an accomplished Executive Vice President of Revenue took on the challenge of changing processes and procedures at GHMC.  Through the case, the student is presented with a series of significant, competing challenges.  The instructor should encourage students to formulate action plans that enable the organization to be a viable entity in a highly competitive market.