International Journal of Instructional Cases (IJIC)

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The Local Wild Food Challenge: Translating a Chef’s Passion for Wild Food into a Sustainable Event

Ingrid Kajzer Mitchell
School of Business, Royal Roads University, Canada
Rebecca Wilson-Mah
School of Tourism and Hospitality Management, Royal Roads University, Canada
Christine Van Winkle
Faculty of Kinesiology and Recreation Management, University of Manitoba, Canada

Abstract

Chef Bill Manson had created a small community event, the Local Wild Food Challenge in 2008 in Eastbourne, New Zealand. The event had since become a network of communities holding yearly events in different countries celebrating the culinary skills of local people. With expansion Manson recognized that he needed to give more consideration to community event planning and organization, while also staying true to his commitment to inclusivity and promoting sustainability of local resources.

Keywords:Event management, festivals, community-event planning, co-creation, tourism, sustainability