International Journal of Instructional Cases (IJIC)

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Leading experts consider COVID-19 impact on tourism

We are delighted to welcome award-winning case writer Dr Rebecca Wilson-Mah back to IJIC. Together with leading tourism expert and Royal Roads University colleague, Kathy MacRae, they consider the case of Maple Leaf Adventures, a business offering small ship cruises and multi-day excursions in Canada’s spectacular coastal locations on the west coast of British Columbia. …

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Call for Compact Teaching Cases – People Management Skills in Practice

Target Publication Date: December 2023 The International Cases in Business and Management book series published by Routledge (Gina Vega and Rob Edwards, Series Eds.) is seeking teaching cases and instructor notes for an edited book focused on people management skills in practice. The book will be used as a consulting or teaching tool to assist …

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Just Published: Covid-19 and The Everglade Hotel

In this new IJIC concise case, authors Rebecca Wilson-Mah and Daniel Bernardes of Royal Roads University, Canada, ask students to discuss and put together an emergency contingency strategy for a busy hotel in Victoria, British Columbia, as the Covid-19 pandemic starts to explode in early 2020. The case follows Kim Douglas, Director of Rooms, who …

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Blog: Building Community through Six Degrees of Separation…

… or Thank You to Paul Erdos, Stanley Milgrim, and Mark Granovetter First published in February 2021, this is Gina’s rallying cry to reach out and build a community of case practice. Check out how IJIC can help you to do this here! Gina Vega, Ph.D. Editor-in-Chief, IJIC How many of you know me personally? …

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The case of Malibu Boats Inc – diversification and acquisitions

Written by Brett S. Opall PhD at the University of Wisconsin Eau-Claire, our latest concise case looks at Malibu Boats Inc, a leading global manufacturer of recreational boats, and how they diversified by following an aggressive acquisition strategy. The case provides an opportunity to help students explore diversification through acquisition and the role vertical integration …

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New IJIC case examines sexual harassment at McDonald’s

Based on publicized sexual harassment cases against the organisation, the latest concise teaching case from the International Journal of Instructional Cases considers how far McDonald’s is failing to live up to its value of ‘Integrity: We Do the Right Thing’. Authors Nicole A. Ploeger-Lyons of University of Wisconsin-Eau Claire and Jennifer A. Butler of University of …

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Team from Rajiv Gandhi Institute of Petroleum Technology publish concise case

Congratulations to authors Sanjay Kumar Kar, Rohit Bansal, and Saroj Mishra, faculty at the Rajiv Gandhi Institute of Petroleum Technology, Jais, India, on the publication of their new concise case, Variation in Brand Valuation: Indian IT Services Brands. The case offers a basis for discussion on techniques, purposes, benefits, and methods of brand valuation. Protagonist Sanah is …

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